Email Marketing
We like to keep clients engaged with your business and provide them with informative information that can help increase sales conversions and a consistent interest.
We will create all the write-ups and design your email marketing campaigns. We will also clean up your database and publish the campaign on your behalf. We then monitor the results and revert back to you with our findings.
What to Know About Email Marketing
Spam and Privacy Regulations
Email marketing has been impacted by the increase in spam and unwanted emails and privacy regulations such as the General Data Protection Regulation (GDPR) in the European Union. As a result, it's important to follow best practices when sending emails, such as obtaining explicit consent from recipients, providing an easy opt-out mechanism, and ensuring that the email content is relevant and valuable to the recipient. There are plenty of other prevention tactics you can use to avoid being spam blocked which we are ready to implement for your email campaigns.
Success Rates of Email Campaigns
The success of an email marketing campaign depends on several factors, including the quality of the email list, the relevance of the content, the frequency of the emails, and the design of the emails. According to industry studies, the average open rate for emails is around 20-30%, while the average click-through rate is around 2-5%. However, these rates can vary significantly based on the type of email and the target audience.
Why Email Marketing is Valuable
Email marketing is a highly effective way to reach and engage with customers, build brand awareness, and drive conversions. It provides a direct and personal way to communicate with customers, and it allows businesses to target specific segments of their audience based on demographics, behaviours, and interests, therefore nurturing your community. Email marketing can also have a high return on investment, as it can be relatively inexpensive compared to other marketing methods.
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